People’s political views, perceived social norms, and individualism shape their privacy concerns for and acceptance of pandemic control measures that use individual-level georeferenced data

Table 2 Questions and factor loadings for people’s horizontal and vertical individualism and collectivism (n = 4260)

Items	Factor loading ^a
Vertical individualism
1. It is important that I do my job better than others	0.272
2. Winning is everything	0.525 *
3. Competition is the law of nature	0.513 *
4. When another person does better than I do, I get tense and aroused	0.606 *
Horizontal individualism
1. I’d rather depend on myself than others	0.726 *
2. I rely on myself most of the time; I rarely rely on others	0.672 *
3. I often do “my own thing.”	0.446 *
4. My personal identity, independent of others, is very important to me	0.262
Vertical collectivism
1. Parents and children must stay together as much as possible	0.609 *
2. It is my duty to take care of my family, even when I have to sacrifice what I want	0.668 *
3. Family members should stick together, no matter what sacrifices are required	0.550 *
4. It is important to me that I respect the decisions made by my groups	0.807 *
Horizontal collectivism
1. If a coworker gets a prize, I would feel proud	0.631 *
2. The well-being of my coworkers is important to me	0.635 *
3. To me, pleasure is spending time with others	0.747 *
4. I feel good when I cooperate with others	0.240

^aExploratory factor analysis (EFA)
^*Factor loadings for each scale item indicate onto which subfactor the scale item loaded

ISSN: 1476-072X